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Learn Search Engine Optimization With Keyword Research

What is search engine optimization, often referred to as SEO?

Search engine optimization is the technique that you use to get your website or blog to appear on search engines, such as Google or Bing, organically. Organically means that your site naturally apprears on the left side of the search engine, not on the right side where the paid advertisments are. For optimum traffic your goal should be to have your site show up on the first page of the search engine. This will increase your traffic greatly!

Search Engines And How They Work

Search engines are electronic internet services that allow users to search the internet for links to websites. The main objective for a search engine is to provide the visitors with the most releveant links and results of the highest quality.

To find relevant websites search engines send out electronic spiders that crwal millions of pages a day. They collect information, regularly, and bring the information back to the search engine where it is sorted and stored. Search engine spiders check most web pages once or twice a month, so it may take a couple of weeks for new sites to appear on the list. Don't be surprised if you don't get droves of visitors the day you put your site up. Though the search engine doesn’t check your site that often does not mean that your site isn’t getting crawled. There are techniques you can use to make your site SEO friendly and rank faster on search engines.

Ways To Optimize Your Site

Turn into a keyword researcher!

The words and phrases that people type in the search field of a search engine are keywords. Keywords are vital to generating traffic to your site. You must be willing to spend time researching keywords and phrases that are used the most by your target audience.

8 Tips For Properly Using Keywords:

1. Put keywords in your headings, anchor text and graphics.
2. Dont do keyword stuffing. This is the overuse of the keywords related to your content. You want your pages to sound natural not like a robot.
3. Place the most powerful keywords on your home page.
4. Refrain from using individual words and keywords that are too generic. Your goal is to get targeted traffic. Using such a broad keyword will bring you tons of traffic, but you won’t convert most of them. For example, if you want to target people looking for Mac Books and your keyword is laptops then you are going to get people looking for laptops. You want to be as specific as possible. If you use Mac Books, you may get less traffic, but it will be more targeted which will cause your conversion rate to increase because you gave them exactly what they were looking for.
5. Use keywords and phrases in your page name as well as domain name. Don't use welcome page and home page, because those don't say much about the content on your site and they don't contain your keywords. These small changes can help increase traffic. When choosing a title for you blog posts you should alo use keywords and phrases.
6. Don’t use Click Here, rather, use Buy Mac Book when naming your anchor texts. You want your links to be descriptive and relevant to your keywords. You should have a link to your home page from every other page on your site and links to every other page on every page.
7. Make sure you aren’t missing keywords. Don’t leave out relevant keywords in your meta tags. This makes it difficult for search engines to find your content. This may cause them to rank it for something that you did not intend. You want your keyword to be one of the first two words in your title. Also, for blog posts, you want to categorize your blog posts to match the keywords you desire. You can put the top 5-10 ones you want to go after. Be sure to include common misspellings, acronyms, abbreviations and synonyms in your tags.
8. Make use of the meta description or excerpt. When you leave this blank search engines to pick anything off your page. It also confuses the search engine and if they don’t know how to rank your site it won’t show up in the top searches. Limit the description to a few sentences and not more than a paragraph.

If you want to stay sane it is important that you remember patience is a virtue. It takes time for your site to show up on search engines. Just make sure you practice these simple techniques and over time your site will start to draw more traffic!

To help you in your search you should use a keyword research tool. Google has a free external keyword tool you can use. Some paid keyword research tools that are excellent are www.wordtracker.com and Adword Analyzer.

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